About Us

About True Eyes for Trade

Founded in 2005 by Mr. Mahmoud El-Biltagi, True Eyes for Trade has become a trusted leader in the contact lens industry in Egypt. With over 12 years of experience as the exclusive distributor for Freshlook contact lenses, Mr. El-Biltagi brings unparalleled expertise and insights to the field of contact lenses.

Our Team and Facilities
True Eyes for Trade operates with a dedicated team of +50 professionals, specializing in sales, administration, warehouse operations, and customer service. Our headquarters, spanning 250 square meters, is strategically located in the Rayhana Towers, Tower B2/2 at Zahraa El-Maadi Business Center, Cairo. Additionally, we operate a state-of-the-art 400 square meter refrigerated warehouse in Zahraa El-Maadi, ensuring the optimal storage and quality of our products.

Exclusive Distribution of Desio Products
As the exclusive distributor for the renowned Italian brand Desio in Egypt, True Eyes for Trade offers a wide range of Desio contact lenses and lens solutions. Our distribution network spans the entire country, with over 500 retail partners offering Desio’s premium products.

All Desio products are fully registered with the Egyptian Ministry of Health:
• Monthly Lenses: 179 / 2020 / 1
• Quarterly Lenses: 180 / 2020 / 1
• Daily Lenses: 123 / 2018 / 1
• Lens Solution: 468 / 2020 / 1

Partner With Us
At True Eyes for Trade, we are always seeking to expand our network with reliable and valued partners. If you’re interested in our products and services, or require further information, please don’t hesitate to reach out to our Business Development Office.

• Phone: +20127 0400099
• Email: info@trueeyeseg.com